Minnesota Lottery Fast Play
Art Direction, TV, Digital, Social, Print Betty Agency, 2026
Minnesota Lottery rebranded and changed it’s Print-N-Play game category to “Fast Play”, with different price points and additional game styles. Our challenge was to create a campaign launching Fast Play as a new product line.
Our strategy was to create a campaign across digital, social and print that makes Fast Play feel like the simplest, quickest way to play.
The execution led to us crafting a visually exciting and informative campaign that utilized dynamic speed ramps and bold graphics integrated into the footage.
Client: Minnesota Lottery
Agency: Betty Group Creative Director: Nicole Meyer
Art Director: Godfree Manley-Spain Copywriter: Hannah Nolan Producer: Nathan Wehrman
Production Company: 8th Street Productions Director: Guy Bauer
Executive Producer: Steve Devore Line Producer: Dawn Stennes